Kasey Brown has spent the last 6 years immersed in the performance marketing world.
After working in the corporate world at Goldman Sachs, Accenture, and Stripe and developing digital strategies for fortune 500 corporations, Kasey decided to shift focus to helping business owners in the communities she serves grow.
Now, having worked with over 100 brands focused explicitly in paid media and creative on Facebook, Instagram, Google, Email/SMS, and now TikTok.
This has provided Kasey has an interesting perspective on how brands truly scale in modern times with or without VC / PE backing.
The Different Breed Team practices what they preach through daily testing through Kasey's own TikTok account which amassed 100k followers in 9 months.